Trudi McMurry Holthouse has been a driving force behind The Mercantile at WYO Sports Ranch.
During CNFR week, the market brings vendors, makers, and visitors together to share their work, discover something new, and connect.
Bring your business, your craft, and your story to The Mercantile.
During College National Finals Rodeo week, Casper welcomes athletes, families and rodeo fans from across the country. The Mercantile puts your business at WYO Sports Ranch, directly across the parking lot from the Ford Wyoming Center.
27,105 CNFR tickets sold in 2026
427 collegiate athletes. Visitors from across the country. A convenient place to stop, shop and discover your business during rodeo week.
Source: Visit Casper, 2026 CNFR report. Ticket sales cover nightly rodeo performances, not unique visitors or Mercantile attendance.
Complete the four-step application below and include photos or a brochure of your products or services. Our selection committee reviews applications, and accepted vendors will be notified. Space is limited.
